Meet the Founder & First True Cruz Brand Ambassador

At True Cruz, every journey begins with a story. Mine begins here, as both the founder and the very first brand ambassador.

True Cruz is more than a lifestyle apparel brand, it’s a compass pointing toward authenticity, adventure, and connection. Our collection of handcrafted hats and accessories is inspired by the vibrant artistry of Mexico’s coastal and indigenous communities. Each piece is designed to carry not just style, but also a story — a reminder to stay true while charting your own course.

As the first brand ambassador, I’m proud to represent the spirit of True Cruz: bold, adventurous, and rooted in purpose. This journey isn’t only about fashion, it’s about creating a community that celebrates individuality and supports one another along the way. That’s why True Cruz is introducing Sponsoring Survivorship, an initiative that will grow with us, dedicated to uplifting others on their own paths of resilience and renewal.

This is just the beginning. Soon, you’ll meet inspiring ambassadors who embody the True Cruz lifestyle in their own unique ways, each bringing their story to the voyage. Together, we’ll explore new horizons while making an impact that goes beyond the shoreline.

Sea the Journey,

Tallie.

Founder & First True Cruz Ambassador